Designing The Perfect Feature Comparison Table

Designing The Perfect Feature Comparison Table


   

Not all products are created equal. While we repeatedly buy some products almost mindlessly, for others, we take a lot of time to make a purchasing decision. For a price tag that meets a certain threshold or if we are particularly invested in the quality of a product, we want to be absolutely certain that we are making the right choice and are getting a good product for a good price. That’s where a feature comparison table makes all the difference.

Designing The Perfect Feature Comparison Table

Feature comparison tables are helpful not only in their primary function, though. When designed properly, they can aid in decision-making way beyond placing product specifications side by side. They can also add meaning to an otherwise too technical product specification sheet, explaining why a certain feature is relevant to the customer or how a certain product is better than the others.

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