Tag - Designing

Designing Mobile Marketing Experiences For Millennial Shoppers

   The average American spends at least five hours per day on their smartphone. So, why is it so hard to make mobile ads work? Marketers toil over clicks and conversions on highly targeted ads, but users, tired of intrusive banners, keep installing ad blockers.With $ 100 billion in annual mobile ad spend at stake, someone has to figure out a way to fix this [...]

Web Development Reading List #186: Tor 7, Designing Depth, And Mac Ransomare

   Design is one of the most controversial things in our industry. There are barely any redesigns that aren’t discussed heavily in the community. Changing a well-working design is even harder as people tend to dislike anything new, but if we give them a bit of time, they might start to see things from a different perspective.Instead of following what everyone else is doing, we shouldn’t [...]

When Large Isn’t Large Enough: Designing With Hero Images

   When users come to your page, they’ll feel some kind of reaction. Whether it’s positive or negative, that reaction is determined in large part by what they see. Because vision is perhaps the strongest human sense, a hero image is one of the fastest ways to grab the user’s attention. Bold, graphic and intentional imagery engages the user. It draws the user in immediately and [...]