Tag - Friction

Designing Friction For A Better User Experience

In experience design, friction is anything that prevents users from accomplishing their goals or getting things done. It’s the newsletter signup overlay covering the actual content, the difficult wording on a landing page, or the needless optional questions in a checkout flow. It’s the opposite of intuitive and effortless, the opposite of “Don’t make me think.” Having said that, friction can still be a good thing sometimes. In game design, for example, friction is actually required. Articles on Smashing Magazine [...]

Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)

   Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available.And if they are available, the process of making a purchase online is often hard. The mobile experience [...]