Tag - Marketing

Content Marketing And WordPress: Tips, Plugins, And How To Make An Impact

Content marketing is the practice of creating a piece of content (generally digital) that is both useful and valuable to certain members of your target market(s). This piece of content is generally free, though it may be hidden behind a simple email/lead-capture form, and it usually is meant to be found through search or through free/low-budget distribution methods (think social media, low-cost PPC, a small press release). Some might call this permission marketing, the idea being that your target [...]

Tracking Internal Marketing Campaigns With Google Analytics

   Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide might be challenging. Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads.Naturally, the performance and effectiveness of internal marketing campaigns should be assessed, [...]

Designing Mobile Marketing Experiences For Millennial Shoppers

   The average American spends at least five hours per day on their smartphone. So, why is it so hard to make mobile ads work? Marketers toil over clicks and conversions on highly targeted ads, but users, tired of intrusive banners, keep installing ad blockers.With $ 100 billion in annual mobile ad spend at stake, someone has to figure out a way to fix this [...]